ASPIRE SPORTS becomes a distributor of SINTER and Selle Royal from May 2024
ASPIRE SPORTS becomes a distributor of SINTER and Selle Royal from May 2024

ASPIRE SPORTS becomes a distributor of SINTER and Selle Royal from May 2024

20.05.2024

The year 2024 is a very fruitful one for ASPIRE SPORTS with regard to taking new brands under its wing. Following the successful acquisition of the fi'zi:k brand at the beginning of the year, ASPIRE SPORTS has added two more strong players to its brand portfolio as of 20 May 2024. The first is the Slovenian brake pad manufacturer SINTER and the second is the Italian saddle manufacturer Selle Royal. This brings the number of brands ASPIRE SPORTS now has under its wings to 26

Sinter is a Slovenian brake pad manufacturer with more than 50 years of history. It employs 25 experts in its production plant and development centre in Ljubljana. From raw materials, through development and testing, to production and packaging, everything takes place in Slovenia. Almost 90% of production goes directly to manufacturers and large customers such as Aprilia and KTM. This means more than 5 million units a year. Sinter is one of the few brake component manufacturers based outside Asia.

The Selle Royal saddles, which give the name to the entire group (which includes fi'zi:k), are comfort products designed for recreational cycling and cycling touring. The tradition of Selle Royal saddles dates back to the 1970s, and the brand boasts collaborations with leading European universities. As a result, it has a range of saddles that meet the specific ergonomic requirements of women and men. Thanks to high comfort and excellent ventilation, the result is always a pleasant ride.

SINTER brake pads are now distributed by ASPIRE SPORTS throughout Central and Eastern Europe, with the exception of Slovenia, which SINTER will handle itself. Selle Royal saddles will be distributed from Jinačovice near Brno to 9 European countries.

Similar articles

New Michelin tyres for 2024

Famous French tyre company Michelin is offering a couple of new tyres for 2024. You can choose new compounds in the Enduro and DH segments. There are totally new tyres for E-Bikes Enduro racing, and you can also find some news on Road bike offers. More about new tyres in the article.  

24.06.2024Read more
Peaty's Monarch - grips for the most demanding riders

The Monarch grip is a descendant of decades of experience of hanging on for dear life and an 18 month design development process.

21.06.2024Read more
SINTER - BEST ORGANIC BRAKE PADS EVER

As of 20 May, Aspire Sports has become the exclusive distributor for Slovenian brake pad manufacturer SINTER in almost all regions where it operates. This article explains what brake pads SINTER offers and who SINTER is. 

20.05.2024Read more
New SRAM RED is here

A RED minden szávezátét úsz finomittánn hogy köyed utazazat hozzon está. Könnyű fékéserzöt és kényelmes ergonómia, sima first váltás, és kibővítt gyészászálő-váztelék minden motorosnak és adáininek útót A RED tele van olyan funkskkal, like for example a pontos és välätsätätämäsmérés, új välästi pontok és még jobb fékbeställning, while minden paszätsről gramnyit lefarag, so a faläa volt legkönnyebb elektronisk gröppsätötet kapja . És lovaglás nem köyed. A PIROS az.

15.05.2024Read more
GT Grade Carbon PRO LE - Bike of the Year 2024

The latest generation of the Grade model builds on the success of the previous generation of this popular gravel bike from GT Bicycles, with the Grade Carbon winning this award in 2020. Incidentally, the original Grade was one of the first gravel bikes to hit the market a decade ago.

10.05.2024Read more
Aspire Sports at Forbes Czech

Every year, Forbes magazine publishes a ranking of the Largest Family Businesses. It is a complete, as Forbes says, encyclopedia of the family business in the Czech Republic. And Aspire Sports is part of it! More in the article.

07.05.2024Read more