Founded in 1971, Cannondale is an American brand known for its innovative approach to design and technology. Famous for its revolutionary aluminium and carbon frames, Lefty single-leg fork and BallisTec Carbon material. It offers top-of-the-line road, gravel, MTB and e-bikes, including iconic models like the SuperSix EVO and Scalpel. Cannondale is synonymous with quality, precision and riding pleasure.

Founded in 1972, GT Bicycles is a brand that has earned a reputation for bold designs and innovation, particularly in mountain and BMX bikes. A distinctive feature is their iconic Triple Triangle Design, increasing the stiffness and comfort of the frame. GT focuses on MTB, gravel and BMX bikes and offers popular models such as the Force, Sensor and Grade.

SRAM is an American brand founded in 1987 and one of the leaders in cycling components. It is famous for innovations such as the Grip Shift system, the eTap AXS wireless shifting system and the Code and Guide performance braking systems. SRAM focuses on drivetrain, shifting, brakes and other components for road, gravel and MTB bikes.

RockShox, part of the SRAM group, is a brand that is one of the pioneers in the field of bicycle suspension. It is renowned for its high-end forks and shock absorbers, such as the SID, Pike and Super Deluxe models, which offer precise performance and adjustability. RockShox brings innovations such as DebonAir, Charger Damper and Motion Control to ensure a smooth ride over challenging terrain.

Truvativ is a renowned brand of bicycle components, which belongs to SRAM. It specializes in the production of cranks, handlebars, stem and seatposts designed for MTB, road and gravel bikes. Iconic products include the Descendant and Stylo cranks, which stand out for their durability, light weight and precision craftsmanship.

Hammerhead, part of the SRAM Group, is a brand specialising in the development of advanced cycling GPS navigation systems. Their flagship model, the Karoo 2, offers precise mapping, advanced training features and intuitive touch controls.

Zipp is a brand under SRAM that specializes in the production of premium bicycle wheels, components and accessories. It is famous for its aerodynamic carbon bikes, such as the iconic 404 and 808 models, designed for maximum speed and efficiency. Their innovations include ABLC technology for improved aerodynamics and Hookless Rim for increased durability. Zipp also offers handlebars, stem and seatposts with an emphasis on light weight and performance.

Time is originally a French brand, now under SRAM, which focuses on the production of high-end pedals, frames and cycling equipment. It is famous for its pedal systems such as ICLIC and ATAC, which offer easy pedaling, excellent stability and comfort.

Quarq, part of SRAM, specializes in the production of high-precision wattmeters and power meters for cyclists. It is renowned for reliable and innovative products such as wattmeters integrated into cranksets and DZero technology, which provides accurate data on power and pedaling efficiency. Quarq also offers smart add-ons like TyreWiz and ShockWiz to help optimize tire pressure and suspension settings.

Fizik is an Italian brand specializing in premium cycling accessories, especially shoes and saddles. Since its creation in 1996, it has focused on combining ergonomics, lightness and elegant design. Their saddles, such as the Antares, Arione and Aliante, are designed for different riding styles and rider anatomies, while their cycling shoes boast precision craftsmanship and technologies such as the BOA system.

Mavic is a legendary French brand known for its high-end bikes and cycling equipment. It specialises in developing lightweight and durable tangle-free bikes such as the iconic Cosmic and Deemax models, but also offers helmets, clothing and other accessories. Mavic prides itself on precision technology and innovations that improve performance and aerodynamics.

Founded in 1967, Maxxis is a globally recognised brand that specialises in the manufacture of premium tyres for a variety of wheel types and surfaces. In cycling, it is known for legendary models such as the Minion, High Roller and Ardent, which offer excellent traction, durability and performance. Maxxis uses advanced compounds and technologies such as 3C MaxxTerra or EXO Protection to provide great grip and puncture resistance.

Michelin is a renowned French brand with more than a century of tradition and is one of the leaders in tyre production for various sectors, including cycling. Its cycling tyres, such as Power Gravel, Wild Enduro and Force AM, are designed for superior performance, durability and grip on a variety of surfaces. Michelin uses advanced compounds and technologies, such as GUM-X and Tubeless Ready, to ensure optimal handling and puncture protection.

Troy Lee Designs is an American brand that since its inception has specialized in the production of premium equipment and protective elements for MTB, motocross and other action sports. Its products, such as helmets, jerseys, gloves and pads, stand out not only for their high level of safety, but also for their distinctive design and precision craftsmanship. Iconic models such as the D4 or A3 helmets are popular among professionals and enthusiasts alike thanks to their combination of comfort, durability and style. Troy Lee Designs combines innovation and a passion for adventure sports, making it a leader in its field.

Peaty's is a British brand founded by legendary MTB racer Steve Peaty, specialising in premium cycling cleaners, lubricants and sealing fluids. Their products, such as Peaty's Tubeless Sealant and LinkLube lubricant, are designed for maximum performance and ease of use. The brand's emphasis on environmental friendliness means their packaging is recyclable and their formulations are environmentally friendly.

Uvex is a German brand with more than 90 years of tradition, specializing in the production of protective equipment for sport and industry. In cycling, it is known for its high-end helmets and goggles that combine maximum safety, comfort and modern design. Iconic products include helmets with Double Inmould technology and goggles with advanced UV protection.

Merrell is an American brand that focuses on producing quality outdoor footwear and equipment. It is famous for its comfortable and durable shoes that combine modern technologies, such as Vibram soles or the Merrell Air Cushion system, with precision craftsmanship. Merrell offers a wide selection of shoes for hiking, running and everyday wear, known for their reliability and comfort.

Saucony is an American brand with more than a century of tradition, which focuses on the production of running shoes and sports equipment. It is renowned for its innovative technologies such as the PWRRUN cushioning system or the Tri-Flex outsole, which ensure maximum comfort, stability and performance. Saucony offers shoes for road running, trail and everyday training, known for their comfort and modern design.

Sinter is a Slovenian brand specialising in the production of high-end brake pads for cycling and other industries. It is known for its precision manufacturing and use of advanced materials that ensure high braking performance, long life and reliability in any conditions. Sinter pads are designed for a variety of riding styles, from MTB to road bikes, and are compatible with a wide range of braking systems.

Tubolight is an Italian brand that specialises in the production of innovative tubeless tyre inserts. Designed for MTB, gravel and road bikes, these inserts provide excellent rim protection, improve grip and allow safe riding even at lower tyre pressures. With lightweight and durable materials such as special deformation-resistant foam, Tubolight inserts are popular with racers and recreational riders alike. The brand emphasizes performance, ease of installation and maximum reliability in demanding conditions.

Hiplok is a British brand dedicated to the manufacture of innovative and highly secure bike locks. It is renowned for unique designs that combine functionality and convenience, such as locks that can be worn around the waist or compact folding models. Popular products include the Hiplok Z Lok or DX locks, which offer a high level of protection against theft.

Lezyne is a premium American brand that focuses on manufacturing high-end cycling accessories and tools. It is renowned for its precision craftsmanship and use of durable materials such as aluminum and CNC machined parts, ensuring durability and sleek design. Popular products include bicycle lights, pumps, multi keys.

Osprey is an American brand with a long tradition of manufacturing high quality backpacks for outdoor activities, including cycling. Its cycling backpacks, such as the Raptor, Syncro and Escapist models, feature ergonomic design, durable materials and practical details such as integrated Hydraulics water reservoirs and the AirScape back ventilation system.

Motorex is a Swiss brand with more than a century of tradition, specializing in the production of high-quality lubricants, cleaners and other products for the maintenance of bicycles. It is known for precision workmanship and the development of advanced technologies that ensure maximum protection and performance of cycling components. Popular products include Dry Lube and Wet Lube lubricants, Bike Clean cleaners and specialty suspension oils.

Selle Royal is an Italian brand with more than 60 years of tradition, specialized in the production of comfortable and ergonomic saddles for all types of cyclists. It is famous for innovations such as Royalgel technology, which significantly reduces pressure on sensitive areas of the human body, or the Cool Cover system, which keeps the saddle surface cooler in the sun. Selle Royal offers a wide selection of saddles, from models for recreational riding to sports use

CST is a globally recognised brand with a long tradition as one of the largest tyre manufacturers in the world. It specializes in the production of tyres and tubes for various types of bicycles, including MTB, road, urban and electric bikes. CST is known for its reliability, availability and excellent value for money. Popular models include the Jack Rabbit and Patrol, which offer good grip, durability and versatility.

Mongoose is an American brand with a rich history dating back to 1974, famous for producing durable and powerful bikes, especially for BMX and MTB. It is known for its ability to combine rugged construction with innovative technology, making it ideal for demanding terrain and trick riding. Popular models include the Legion for BMX or the Fireball and Salvo for mountain biking.

Dotout is an Italian brand dedicated to producing premium cycling apparel and accessories that combine modern design with maximum performance and comfort. It is renowned for its cutting-edge materials, such as breathable fabrics and technologies that ensure optimal moisture wicking. Dotout offers a wide range of products, including jerseys, pants, gloves and leg warmers that are designed for recreational and competitive cyclists.