We’re a passionate bunch. Always have been. Not only passionate about building the best, most innovative and high-performance products, but passionate about doing everything we can to create the best possible cycling experience. Simply put, we care.

We’ve been in this business since 1972. We’ve seen fads come and go, but one thing has remained the same after all these years... The reason we are still here. It’s the same reason we threw our legs over our very first bike – pure fun, plain and simple.

Global sports and lifestyle footwear and textiles brand, New Balance is based in Boston, USA. It is currently synonymous with maximal innovation of running products and a wide range of lifestyle foot wear. The only American brand that still manufactures its products in the USA and the UK.

From our very first custom made hiking boots to our latest product innovations, we make all of our products with four core values in mind: Comfort, Durability, Design, and Versatility. It’s all about removing the barriers to enjoying the great outdoors.

We are PIONEERS, CREATIVE, FRENCH, TRUSTED, PARTNER, INTENSE, UNBEATABLE

SRAM’s founding was based on one man’s dream to create a more fun, efficient, and faster experience on a bicycle. Today, SRAM is a global team of people delivering that same passion for improving the experience as well as expanding the potential of cycling.

RockShox® offers the most adjustable suspension on the market with damping and spring technologies that redefine the word "plush."

TRUVATIV make components for the restless spirit. For riders who see no finish lines. Riders who know that being free means writing your own story.

Zipp meets customer´s needs for the highest performance, superlative quality components through innovative design and manufacturing utilizing the best material and technology available.

Measure It. Improve It.

OVER 45 YEARS OF BMX HERITAGE & AUTHORITY

Founded in 1895, Schwinn is an American icon, building some of the best known and most loved bicycles of all time. From our very beginning in Chicago, Illinois, the Schwinn mission has always been to develop bicycles that allow people to experience the confidence and freedom that comes from riding a bike.

We focus on your ambition. Driven by passion and desire for success you create the future. #uvexperformance helps athletes reach new heights.

Maxxis is the tire of choice. With a focus on advanced technology, we develop premium tires that turn our lifelong customers' passions into performance.

Challenge. Innovate. Progress.

Top quality oils and cleaners suitable for all parts of the bicycle including spring forks supplied by Swiss producer Motorex. Its many years experience and high technical standard are reflected in the exceptional quality of its products which are also in most cases biodegradable and environmentally friendly.

WE MAKE TIRES. SO YOU CAN MAKE TRACKS.

Osprey was born in California, 1974 at the seat of a single sewing machine, with a head full of ideas and a desire to design & build innovative backpacks to the highest quality. Today, Osprey products continue that pioneering spirit, being used on the highest mountains to the remotest islands and everywhere in between.