On March 3, 2026, a partnership between Czech distributor Aspire Sports and British brand Whyte Bikes will begin. Aspire Sports will offer the brand's complete portfolio, including the award-winning Kado e-bike, full-suspension and hardtail MTBs, children's trail bikes, and gravel bikes.
Aspire Sports acquires distribution rights for the Whyte Bikes across all its regions
03.03.2026
Brno-based company Aspire Sports, distributor of more than 20 global brands in 9 countries in Central and Eastern Europe, is adding British brand Whyte Bikes to its portfolio. From March 2026, it will become its exclusive distributor for Czechia, Slovakia, Poland, Hungary, the Balkans, and the Baltic states.
“We are excited to bring this iconic British brand to our markets. The geometry and ride characteristics of Whyte bikes, led by the new Kado model, perfectly match the demanding requirements of riders in our region. We believe that the combination of Whyte’s innovation and our distribution support will deliver immediate success for dealers,” said Jan Baláš, CCO at Aspire Sports.
“We've long admired Aspire's professionalism and their ability to grow brands through strong partnerships,” said Whyte’s CEO, Nikki Hawyes. “Their deep local knowledge, extensive experience in growing premium mountain bike brands, and relationships with the best retailers make them the ideal partner for Whyte as we look to extend our international footprint.“
“I’d like to thank our outgoing partners – Made For Trails and Whyte Bikes Poland – for their support over the years, their passion for the brand, and their hard work, and wish them all the best for the future. We now look forward to building on these firm foundations with Aspire as we invest and accelerate through 2026 and beyond,” adds Nikki Hawyes.
About Whyte Bikes
Since 1999, we’ve relentlessly created award-winning performance bikes and eBikes, all designed and proven in the UK to help you ride better, feel better, and do better.
Our mission is simple. Make the best riding bikes on Earth. For over 25 years, we’ve created award-winning bikes engineered to move you to achieve more through innovative design, enabling performance and confidence-inspiring geometry.
Award-winning handling
Whyte has relentlessly innovated since its very first bike in 1999, including pioneering a low centre of gravity design approach across its award-winning electric mountain bikes.
In 2024 alone, the brand was recognised with six bike of the year awards for its mountain and electric mountain bike ranges, including the ELyte and ELyte EVO ranges. The same year, Pinkbike recognised its‘ ELyte 150 Works as “one of the best handling eMTBs.”
Year: 2026
Brands: Whyte
Published: 03.03.2026, Updated: 03.03.2026 10:41
