Zipp is a brand under SRAM that specializes in the production of premium bicycle wheels, components and accessories. It is famous for its aerodynamic carbon bikes, such as the iconic 404 and 808 models, designed for maximum speed and efficiency. Their innovations include ABLC technology for improved aerodynamics and Hookless Rim for increased durability. Zipp also offers handlebars, stem and seatposts with an emphasis on light weight and performance.